The official "day of romance" is a collaboration between Kama Sutra, the well-known manufacturer of romance and intimacy items, and iKamasutra, the leading Kama Sutra smartphone app. Kama Sutra The unique cross promotion has led to an unprecedented 330% increase in sales at the Kama Sutra online store and 243,000 downloads in a single day for the iKamasutra app. There are over 60 items to "make love better," including luxurious body oils, body paints, bath and massage products. In honor of Kama Sutra Day, the app is on sale for just $0. The original Kama Sutra, written in ancient Sanskrit, is considered to be the world's definitive work on sexual positions. Kama means "sensual" and sutra refers to a set of aphorisms or rules--an ancient sort of "user's guide" for sex. Bolstad and Cesur hope Kama Sutra Day's message of happiness and freedom will spark more lovers to "spread the love. Inspired by the "Make love, not war" attitude of the sixties, Kama Sutra distributes romantic items for the bedroom to seventy countries, and truly embodies its motto, "Making love better. About iKamasutra iKamasutra is the bestselling sexual position app for iPhone, iPad, Android and Windows Phone devices benefiting from critical praise and 5-star ratings. Boasting 5 million users, all with big smiles on their faces, the app has ushered in a new generation of Kama Sutra connoisseurs. Jeff Reeves 5 safe-haven stocks for a market crash 4. In the post-Enron financial world, investors still must ask whether Wall Street has made good on promises to clean up its act. More information on NASDAQ traded symbols and their current financial status. Intraday data delayed 15 minutes for Nasdaq, and 20 minutes for other exchanges.