The official "day of romance" is a collaboration between Kama Sutra, the well-known manufacturer of romance and intimacy items, and iKamasutra, the leading Kama Sutra smartphone app. Kama Sutra The unique cross promotion has led to an unprecedented 330% increase in sales at the Kama Sutra online store and 243,000 downloads in a single day for the iKamasutra app. There are over 60 items to "make love better," including luxurious body oils, body paints, bath and massage products. In honor of Kama Sutra Day, the app is on sale for just $0. Kama means "sensual" and sutra refers to a set of aphorisms or rules—an ancient sort of "user's guide" for sex. Inspired by the "Make love, not war" attitude of the sixties, Kama Sutra distributes romantic items for the bedroom to seventy countries, and truly embodies its motto, "Making love better. Boasting 5 million users, all with big smiles on their faces, the app has ushered in a new generation of Kama Sutra connoisseurs. There are no comments yet Post a comment Sign in to post a comment, or Sign up for a free account. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon. Quotes and other information supplied by independent providers identified on the Yahoo. All information provided "as is" for informational purposes only, not intended for trading purposes or advice. International historical chart data, daily updates, fundAnalyst estimates data provided by Thomson Financial Network. All data povided by Thomson Financial Network is based solely upon research information provided by third party analysts.